Tag Archive | The Purple Goose

The Matts House in Verona-Now The Purple Goose!


10-9-14

Al and I were in Verona, gathering photos for a blog post. We took a look at the businesses and buildings in town and discovered this. The Matts House in Verona, Wisconsin was vacant at that time and deemed an eyesore. It was one of the last historic buildings in town, built in the 1840’s. The only other building that is historic that is left is the Cahoots Bar, a former Stagecoach stop.

In my photo, you could see a sign that the house was for free to anyone who could get rid of it.  Thank goodness, nobody took up the offer.

We were shocked to see this and hoped somebody would save the house before possible demolition.


October 2016

Two years pass.  Building Rehabilitation Specialist Troy Rost persuaded the city alders to sell him the house for $1. Troy also restored the Stamm House in Middleton as well. He promised to have the house ready for occupation within two years. Read the article about this development here.  Also here.


October 19, 2017

The renovation was well underway at this point, we stopped by to take an interim picture of the house.

We attended a meeting in Verona that day called “What’s Up at the Matts House?”  Here is a video of the meeting you can also watch. It outlines the history of the house and showed some renovation photos. Troy Rost himself was the presenter.


2018

The building renovation is finished on schedule. Now, the next task is to find a tenant. The Purple Goose women’s boutique store jumped at the chance to move to this beautiful historical building. This was their building in 2017.

On October 13 of 2018, they reopened in their new building to an enthusiastic crowd. I was able to see it for myself on October 22nd. Very impressive!

This beautiful door is possibly from one of the previous businesses here, they kept it and it looks beautiful!

To the right of the register, step through the doorway for some beauty time at Makeup by Francesca. I am not skilled at all with makeup application. I will come here if I need her help!  Francesca Clemente will bring out your best features to look your best, whatever the occasion!

That’s not all, there is open space upstairs called the Brick House StudioTheresa Ann Stuesser holds many classes here.

Everyone interested in seeing the Matts House is welcome during business hours at The Purple Goose.  The citizens of Verona are grateful this beautiful building was saved for all to enjoy.  Thank you, Troy Rost, for taking charge and turning this dream into reality!